UN1D expects to open registration for multilingual TLDs
(internationalized TLDs) late 2007.
Amsterdam, the Netherlands
Internationalized Domain Names (IDNs) are domain names represented by local language characters. These IDNs are available today and IDNs enable users and providers with multilingual support. E.g. Chinese, Russian, Greek or Japanese characters. Users can navigate the Internet in any language, and website owners can reach audiences in their local script.
500 million people around the world are online daily, but only one-third of them are native speakers of English. IDNs enable information providers to use the Internet solely in their own native language. IDNs play an important role in transforming the Internet into a truly global and multilingual tool. IDNs are based on international standards and are powered by a global infrastructure.
Trademark holders also benefit from IDNs because brand recognition is facilitated by IDNs. Securing trademarks and other intellectual property with Domain Names will no longer depend on the English language exclusively. Internationalized Top Level Domains are a logical consequence of the introduction of IDNs. UN1D expects to open registration for multilingual TLDs by late 2007.
A multilingual TLD will:
- reach the target audience more effectively by communicating in the target audience's native language;
- protect, strengthen and extend existing brands and trademarks and secure brand equity in local markets;
- eliminate any confusion in brand-communication;
- improve the user's navigation experience;
- create a global utility that adheres to international standards and leverages DNS in a stable and reliable way;
- enable the holder to extend and protect his online identity in local markets around the world;
- enable the holder to reach target markets more effectively, in the language and script that customers prefer.
There is no need to translate or transliterate a brand name into English in order to use it as a TLD.
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